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    Meta的VR雄心遭遇挑戰:蘋果加入競爭

    Meta的VR雄心遭遇挑戰:蘋果加入競爭

    Chris Morris 2023-01-11
    蘋果預計將在今年春天最終發布其混合現實頭盔。

    蘋果公司首席執行官蒂姆·庫克。圖片來源:JUSTIN SULLIVAN—GETTY IMAGES

    過去兩年,在虛擬現實和增強現實領域,雖然蘋果(Apple)并未發布過一款產品,但該領域卻一直籠罩在這家公司的陰影之下。而未來幾個月,人們預料中的來自蘋果的威脅,預計將成為實實在在的威脅,可能影響Meta公司主導元宇宙的計劃。

    據彭博社(Bloomberg)報道,蘋果預計將在今年春天最終發布其混合現實頭盔,秋季開始零售。

    蘋果花了七年研發這臺設備,這令Meta確立了在虛擬現實領域的領導地位,索尼(Sony)、HTC等公司在該領域的業務也取得了長足的發展。但蘋果歷來的傳統是,等待一個產品領域有所發展之后再進軍該領域。許多觀察家表示,他們預計蘋果會很快搶占競爭對手Meta的市場份額。

    Meta尚未公布其頭盔銷量,但IDC的分析師弗朗西斯科·杰羅尼莫在2022年6月估算的數據為1,500萬臺。

    彭博社報道稱,蘋果的頭盔產品將被命名為Reality Pro,并將是這家公司今年的重點產品,iPad、Watch和TV等產品將只會有極少的更新。

    最初有人預測蘋果最早將在2020年發布混合現實頭盔,但即使到了2022年,仍然經過了多次推遲。預計蘋果將在今年6月召開的全球開發者大會(Worldwide Developers Conference)上發布這款產品,這比最初計劃的時間略晚。蘋果最初表示考慮在1月舉辦的活動上發布該產品。

    蘋果在6月發布,可以著重展示其游戲軟件,因為視頻游戲業的年度大會E3將在蘋果全球開發者大會的一周后舉行。

    但蘋果的頭盔產品預計將不止應用于游戲領域。除了虛擬現實以外,該產品還將提供增強現實工具,例如支持將房間粉刷成不同顏色或者預覽家具擺在房間里的效果的應用程序等。(財富中文網)

    譯者:劉進龍

    審校:汪皓

    過去兩年,在虛擬現實和增強現實領域,雖然蘋果(Apple)并未發布過一款產品,但該領域卻一直籠罩在這家公司的陰影之下。而未來幾個月,人們預料中的來自蘋果的威脅,預計將成為實實在在的威脅,可能影響Meta公司主導元宇宙的計劃。

    據彭博社(Bloomberg)報道,蘋果預計將在今年春天最終發布其混合現實頭盔,秋季開始零售。

    蘋果花了七年研發這臺設備,這令Meta確立了在虛擬現實領域的領導地位,索尼(Sony)、HTC等公司在該領域的業務也取得了長足的發展。但蘋果歷來的傳統是,等待一個產品領域有所發展之后再進軍該領域。許多觀察家表示,他們預計蘋果會很快搶占競爭對手Meta的市場份額。

    Meta尚未公布其頭盔銷量,但IDC的分析師弗朗西斯科·杰羅尼莫在2022年6月估算的數據為1,500萬臺。

    彭博社報道稱,蘋果的頭盔產品將被命名為Reality Pro,并將是這家公司今年的重點產品,iPad、Watch和TV等產品將只會有極少的更新。

    最初有人預測蘋果最早將在2020年發布混合現實頭盔,但即使到了2022年,仍然經過了多次推遲。預計蘋果將在今年6月召開的全球開發者大會(Worldwide Developers Conference)上發布這款產品,這比最初計劃的時間略晚。蘋果最初表示考慮在1月舉辦的活動上發布該產品。

    蘋果在6月發布,可以著重展示其游戲軟件,因為視頻游戲業的年度大會E3將在蘋果全球開發者大會的一周后舉行。

    但蘋果的頭盔產品預計將不止應用于游戲領域。除了虛擬現實以外,該產品還將提供增強現實工具,例如支持將房間粉刷成不同顏色或者預覽家具擺在房間里的效果的應用程序等。(財富中文網)

    譯者:劉進龍

    審校:汪皓

    Apple has cast a shadow over the virtual and augmented reality worlds for the past two years without releasing a product, but in the coming months, that anticipated threat is expected to become a real one, which could impact Meta’s plans for dominance of the metaverse.

    Apple is expected to finally unveil its mixed-reality headset this spring, with retail availability beginning in the fall, per a report from Bloomberg.

    Apple has spent the last seven years developing the device, which has let Meta take a leadership position in the VR space—with Sony, HTC, and others also making strides. Apple, though, has a history of waiting for a product field to develop somewhat before stepping in, and many observers say they expect it to quickly rival Meta’s market share.

    Meta has not announced the number of headsets it has sold, but IDC analyst Francisco Jeronimo estimated the number at 15 million in June 2022.

    Bloomberg reports that Apple’s headset will be called Reality Pro, and it will be the chief focus for the company this year, with only minimal updates coming for other products like the iPad, Watch, and TV.

    Apple was initially expected to unveil its mixed-reality headset as early as 2020, but it was repeatedly delayed, even as recently as 2022. The expected announcement at the Worldwide Developers Conference (WWDC) this June is a bit later than initially planned, and originally, Apple was said to be considering a January event.

    A June announcement could let Apple showcase the gaming software prominently, as E3, the video game industry’s annual conference, is scheduled to take place the week after WWDC.

    Apple’s headset is expected to be a lot more than just games. Beyond virtual reality, it will offer augmented reality tools, such as apps that let you visualize a room with a different color of paint or to preview how a piece of furniture would look in a room.

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